Apologies! but as per the Non Discloser Agreements (NDA) between me and the client I can't use business name, logo and any kind of brand identity. So! here I am going to refer my client as 'Big Seller'. It's not like I choose that name to just address it, but my client is really a BIG market shareholder in global e-commerce.
As mentioned, the client has global existance but I supported only the India part.
Inside the e-commerce platform there are multiple modules including 'Chief Technology Office' and all are linked with each other through a bridge. I was involved in this module and in this case study will talk this one.
End users ( buyers) use this module for online shopping (buy, return, exchange). This module uses Artificial Intelligence
to showcase varity of list to the users.
A series of user interviews were conducted to understand user goals and pain points and to unearth any unexplored areas.
8 users were interviewed, each have varying buying experience across Big Seller and any other apps in the same category. The idea of the questionnaire is to keep it ...
Empathy map is used in design thinking to gain a deeper understanding of a user's perspective, thoughts, feelings, and behaviors, helping to identify their needs and motivations.
Helped team understand user needs, behaviors, and motivations.
Provided insights to inform design decisions.
Helped teams communicate user insights effectively, especially to stakeholders.
Encouraged teams to "get inside the heads" of users.
Empathy map is used in design thinking to gain a deeper understanding of a user's perspective, thoughts, feelings, and behaviors, helping to identify their needs and motivations.
Helped team understand user needs, behaviors, and motivations.
Provided insights to inform design decisions.
Helped teams communicate user insights effectively, especially to stakeholders.
Encouraged teams to "get inside the heads" of users.
Can never see all the data clear. Background and font color difference is low. Too many colors irritate users.
Can never see the uniformity within the app or even a page.
Can never find data with in content. Positioning not done properly.
Can never understand the subject and body. Not grouped properly.
New & Imaginative Ideas. View things in new ways. Generate new possibilities and alternatives. Solution is guaranteed.
People talk a lot about and I do it, that make my Client feel proud. It makes the Brand easier to remember and for longer time.
It turns a very ordinary thing into more Attractive one. Kind of a magic it works like but not an illusion.