Kirana Max’s sellers are faced with increased difficulty about not knowing the products to sell/pitch to their customers confidently to make a sale when they are on the application. The solution is to deliver a way to make them feel confident about discovering, deciding, pitching a product to their customers with confidence.
Provide a suitable and actionable solution limited only to improving sales insights for sellers on Kirana Max app.
Users in Tier 1, 2 & 3 cities, who always wanted to do grow their small business a big one.
A series of personal interviews were conducted to understand user goals and pain points and to unearth any unexplored areas.
30+ users were interviewed, each have varying selling experience across Super Kirana or any other apps in the same category. The idea of the questionnaire is to keep it open-ended and try to gather as many details as possible around selling service. The questionnaire is provided below:
- How long have you been using Kirana Max?
- Why do you use Kirana Max?
- If yes, how are those different?
- HWhy do you use Kirana Max instead of other platforms?
- How frequent/often do you use the app, say in a week?
- When do you usually use the app?
- What do you like about the app?
- What do you dislike about the app?
- What do you usually do after you launch the app? Do you mind showing me how do you usually use the app?
- What kind of products do you usually look for? Did you face any difficulty?
- When is the last time you sold a product on the app?
- Do you research on the price of the product before selling it?
- Is there anything that frustrates you when using Kirana Max?
- What are some of the things that Kirana Max can improve on?
- Describe Kirana Max using 3 words.
- I found out that most of the users were in a highly confused state as to which catalogue/products to share to their customers.
- Sellers disclosed that it was easy for them to close deals for products which were latest, new in the market.
- Seller’s customers craved for new products from them in terms of the latest trends in the markets, which in turn led the sellers to themselves put in efforts to research and figure out from other external sources about which products were trending.
Each of the people I interviewed is critical about high product prices at the seller level, thereby leaving them with a very small margin to earn a sustainable profit in the long run.
Findings from several Google Play Store reviews re-iterates the key findings found during my user interview phase.
While doing this, I purposefully held off sending Surveys consisting of questionnaires. Though the target group for Kirana Max were mostly belonging from Tier 1, 2, & 3 cities, but they weren’t habituated to clicking on an online link to answer that many questions. Instead, they will be very comfortable to answer those if someone else asked them those questions over on -call / in - person (preferably in their native mother tongue).
Due to my time constraint, I chose to go for the App Review analytics route to do my quantitative research which will give a statistical data - backed view of the problem faced by reviews written by actual Kirana Max users. It’ll quantify the problem by way of generating numerical data that can be transformed into usable statistics. It is also widely used to quantify attitudes, opinions, behaviors, and other defined variables - and generalizing results from a larger sample population.
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User Flow
Inside seller insights module a total of 40+ pages are there. Only insights is explored.
Methods
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radio_button_checked Moderated |
radio_button_unchecked Unmoderated |
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radio_button_checked Remote |
radio_button_unchecked In Person |
Out Comes
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warning Uncovered problems in the design |
frame_inspect Discoved opportunities to improve the design |
groups Learnt user behavior and preference |
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warning Uncovered problems in the design |
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frame_inspect Discoved pportunities to improve the design |
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groups Learnt users' behavior and preference |
Functional testing is important. But how the application looks in addition to how it works is also important. Often times, the UI of an application can pass a functional test, while design elements that are visually defective can go under the radar. Visual bugs can be annoying or unpleasant to users, but they can go beyond inconvenience to be more severe. In fact, visual inconsistencies can affect the user journey in a way that makes it difficult or even impossible to complete their intended actions even though the test is functionally proficient.
Every page, every element was checked one for one in different operating systems and devices. Uniformity and look & feel verified. On finding of any design issue, development team was requested to make changes and returned us a newer copy. This loop continued till 100% accuracy reached. Related production redlines and mockups are always suggested to them.
New & Imaginative Ideas. View things in new ways. Generate new possibilities and alternatives. Solution is guaranteed.
People talk a lot about and I do it, that make my Client feel proud. It makes the Brand easier to remember and for longer time.
It turns a very ordinary thing into more Attractive one. Kind of a magic it works like but not an illusion.