Apologies! but as per the Non-Discloser Agreements (NDA) between me and the client (Pycube) I can't use business name, logo and any kind of brand identity. So! here I am going to name this app 'Field Tracker'.
The client planned for some pilot app for different industries. One of those is 'Field Tracker' focusing the backend tracking for logistic industry.
They have separate parallel app for customers and support.
Enhancing the enterprise application’s usability to provide a smooth and intuitive experience for users (every employee).
Optimizing the enterprise application’s interface and interactions to better serve its users.
Improve user engagement and retention by simplifying navigation and incorporating intuitive features. Reduce user frustration by addressing pain points in the existing app.
Employees aged 20–60 with varying levels of tech-savviness, seeking a seamless and hassle-free user experience.
Conducting contextual interviews and usability testing to gather insights into user needs and pain points within the app.
Applying user-centered design principles to redesign key app screens, validating changes through user testing and feedback.
Project type
Fixed time
Time line
52 weeks
Cross functional teams
A series of user interviews were conducted to understand user goals and pain points and to unearth any unexplored areas.
15 users were interviewed. goal is to understand how users interact with complex, task-driven systems used in a professional setting. These interviews are different from B2C because enterprise users prioritize efficiency, accuracy, workflow integration, and reliability over visual delight. The idea of the questionnaire is to keep it ...
Empathy map is used in design thinking to gain a deeper understanding of a user's perspective, thoughts, feelings, and behaviors, helping to identify their needs and motivations.
What they Say Direct quotes or paraphrased statements from users about their experiences.
What they Think Users' thoughts, motivations, and needs, framed in first-person statements.
What they Do Typical or observed user behaviors and actions.
What they Feel Users' emotional states during the process.
Helped team understand user needs, behaviors, and motivations.
Provided insights to inform product development and design decisions.
Helped teams communicate user insights effectively, especially to stakeholders.
Encouraged teams to "get inside the heads" of users.
At first, we kept our designer ego aside. We had no taste-choice-option. All that only users had authority to possess.
Our research suggested that the major problem for employees trying to view all the necessary data on clicks.
In the second part of our sessions, we gave our participants a few tasks in order to test the usability of the beta application. This was the point where we uncovered the problems those were mostly design-related (mostly contrast, alignment and proximity). All the findings were collected, processed, and presented to Business owner.
Contrast Can never see all the data clear. Background and font color difference is low. Too many colors irritate users.
Repetition Can never see the uniformity within the app or even a page.
Alignment Can never find data with in content. Positioning not done properly.
Proximity Can never understand the subject and body. Not grouped properly.
Methods
Out Comes
This is the process of reviewing a product’s implementation to ensure that the final build matches the intended design specifications before release. It’s like the final “pixel detective” stage—making sure the vision in Figma doesn’t get lost in translation when developers bring it to life.
This heat map is a graphical representation of user activity on CTO app for initial 14 days after successful deployment.
New & Imaginative Ideas. View things in new ways. Generate new possibilities and alternatives. Solution is guaranteed.
People talk a lot about and I do it, that make my Client feel proud. It makes the Brand easier to remember and for longer time.
It turns a very ordinary thing into more Attractive one. Kind of a magic it works like but not an illusion.