Koushik Samanta - UX Designer

User Interview

15 users were interviewed. goal is to understand how users interact with complex, task-driven systems used in a professional setting. These interviews are different from B2C because enterprise users prioritize efficiency, accuracy, workflow integration, and reliability over visual delight. The idea of the questionnaire is to keep it ...

Be open-ended: Let users talk freely.
Encourage stories: “Can you give me an example?” reveals deeper insights.
Avoid leading questions: Asked what they do, not why they like your product.
Record (with consent): Used Zoom for transcription.

Structured
Expert
Remote
Contextual

User Role & Context

Can you describe your role and your responsibilities?
How does this application fit into your daily workflow?
Which eCommerce websites do you frequently use, and why?
How often do you use this application?
What other tools or systems do you use alongside this one?

Goals & Tasks

What are the main tasks you try to accomplish using this application?
Which features or functions do you use the most?
Can you walk me through a typical task you perform?

Pain Points & Frustrations

What do you find most frustrating or time-consuming about using this tool?
Are there any tasks that feel more complicated than they should be?
Have you developed any workarounds or hacks to use the system more effectively?
Is there anything you avoid doing in the app because it’s difficult or unclear?

Navigation & Workflow

How easy is it to find what you're looking for?
Do you ever get lost or confused while navigating the system?
Are there sections of the app that you rarely or never use? Why?

Learnability & Onboarding

How easy or difficult was it to learn this application?
Did you receive training, or did you learn by doing?
If someone new joined your team, how would you explain how to use it?

Efficiency & Performance

Do you feel the system supports your productivity?
Are there areas where the system slows you down or creates extra steps?
What tasks take longer than expected?

Data, Reporting & Insights

How do you use data or reports from the system?
Are the insights meaningful and easy to understand?
Is there anything missing from the dashboards or analytics?

Collaboration & Integration

Do you collaborate with others using this application?
How well does it integrate with other tools or systems you use?
Do you ever copy/paste or manually move data between tools?

Suggestions & Wishlist

What features do you wish the system had?
If you could change one thing about the tool, what would it be?
Are there any other tools you’ve used that handled similar tasks better?

Wrap-up

Anything else you'd like to share about your experience using this application?
Would you be open to testing new versions or giving feedback on prototypes?

Collaboration & Integration

Do you collaborate with others using this application?
How well does it integrate with other tools or systems you use?
Do you ever copy/paste or manually move data between tools?

Persona

Empathy Mapping

Empathy map is used in design thinking to gain a deeper understanding of a user's perspective, thoughts, feelings, and behaviors, helping to identify their needs and motivations.

What they Say :

Direct quotes or paraphrased statements from users about their experiences.

What they Think :

Users' thoughts, motivations, and needs, framed in first-person statements.

What they Feel :

Users' emotional states during the process.

What they Do :

Typical observed user behaviors and actions.

Helped team understand user needs, behaviors, and motivations.

Provided insights to inform design decisions.

Helped teams communicate user insights effectively, especially to stakeholders.

Encouraged teams to "get inside the heads" of users.

Empathy map is used in design thinking to gain a deeper understanding of a user's perspective, thoughts, feelings, and behaviors, helping to identify their needs and motivations.

What they Say :

Direct quotes or paraphrased statements from users about their experiences.

What they Think :

Users' thoughts, motivations, and needs, framed in first-person statements.

What they Feel :

Users' emotional states during the process.

What they Do :

Typical observed user behaviors and actions.

Helped team understand user needs, behaviors, and motivations.

Provided insights to inform design decisions.

Helped teams communicate user insights effectively, especially to stakeholders.

Encouraged teams to "get inside the heads" of users.

User Journey

Research Synthesis

Contrast: Can never see all the data clear. Background and font color difference is low. Too many colors irritate users.

Repetition: Can never see the uniformity within the app or even a page.

Alignment: Can never find data with in content. Positioning not done properly.

Proximity: Can never understand the subject and body. Not grouped properly.

User Flow

Information Architecture

Wireframes

Design System

Mockups

Prototype

Usability Testing

All participant in User Interview were given an option to participate in Usability Testing programme and some others also. We insisted the users who had large amount of frustrations and goals. 50+ employee took part and the out come is ...

Methods

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Moderated

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Unmoderated

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Remote

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In person

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Qualitative

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Quantitative

Out Comes

warning

Uncovered problems in the design

frame_inspect

Discoved opportunities to improve the design

groups

Learnt user behavior and preference

Design QA

This is the process of reviewing a product’s implementation to ensure that the final build matches the intended design specifications before release. It’s like the final “pixel detective” stage—making sure the vision in Figma doesn’t get lost in translation when developers bring it to life.

Purpose of Design QA

Visual Fidelity: Check that the UI matches the design system, spacing, typography, and colors.
Interaction Accuracy: Validate animations, hover states, and transitions.
Responsive Behavior: Ensure layouts adapt correctly across screen sizes and devices.
Accessibility Compliance: Confirm color contrast, ARIA labels, keyboard navigation, and screen reader compatibility.
Functional Alignment: Verify that UI elements behave as per the intended user flows.

Typical Design QA Workflow

Prepare QA Checklist: Based on style guide & component library.
Test in Staging Environment: Use the real build, not screenshots.
Cross-Device & Cross-Browser Testing: Especially important for enterprise platforms like banking and finance.
Check for Edge Cases: Empty states, error messages, long text wrapping, multi-language support.
Document Issues: Screenshots + expected vs. actual behavior + priority tags.
Collaborate with Devs for Fixes: Be specific—link to Figma references.

Done QA before the release candidate is finalized, saved rework time. Prioritized critical UX defects over pixel-perfect fixes when deadlines are tight. Kept a version-controlled QA doc so issues aren’t lost in chat threads. Paired with developers during the QA pass for faster iteration.

Heat Map

This heat map is a graphical representation of user activity on CTO app for initial 14 days after successful deployment.

Let's work together

Creative Ideas

New & Imaginative Ideas. View things in new ways. Generate new possibilities and alternatives. Solution is guaranteed.

Original Designs

People talk a lot about and I do it, that make my Client feel proud. It makes the Brand easier to remember and for longer time.

Unique Presentations

It turns a very ordinary thing into more Attractive one. Kind of a magic it works like but not an illusion.